UX writing at LaunchGood
Style guideline samples are shown after UX writing case studies
Tooltip for partial & all or nothing funding types
Original copy – all-or-nothing funding
Revised copy – all-or-nothing funding
Original copy – partial funding
Revised copy – partial funding
While rebuilding the experience for creating a fundraiser, we learned there were several small pain points that would end up being a big deal for users further down the line. One example was an increasing number of users creating all-or-nothing fundraisers instead of partial fundraisers.
At the time, all-or-nothing fundraisers were not able to accept Apple or Google Pay as a payment method from donors and would not receive a payout if their goal was not reached. Being one of the most convenient and also one of the most used payment methods on LaunchGood, this was an understandable source of frustration for users who were not aware of this limitation before publishing their fundraiser.
I was responsible for the copy suggestions and the Product Designer was responsible for designing the tooltip.
The revised copy...
1. Guides users to the option that best fits the needs of the majority of users
2. Builds trust with users by proactively communicating any limitations related to their choice
3. Saves internal team members hours of reactive communication with fundraisers
Empty state for Ramadan Referrals
Original copy – no referrals
Revised copy – no referrals
Original copy – with referrals
Revised copy – with referrals
LaunchGood's busiest seasons are the 2 Hijri months of Ramadan and Dhul Hijjah. During these months, fundraisers can earn a boost to their fundraiser by having donors schedule their donations through a unique referral code. This is a huge incentive for fundraisers and many track their referrals very closely.
Before revising this work in progress, the copy under the number of referrals and boost amount was the same whether a fundraiser had 200 referrals or 0. Some fundraisers without any referrals might've taken the original copy to be demotivating or even condescending.
The revised copy helps...
1. More fundraisers get closer to their goals quicker
2. Clearly shows the value of fundraising on LaunchGood during Ramadan
3. Encourages fundraisers to return to LaunchGood instead of other platforms
Remove & update payment method modals
Original copy – remove payment method
Revised copy – remove payment method
Original copy – update payment method
Revised copy – update payment method
I suggested this copy after I had gone through the process of removing and then updating my payment method. The original modal only allows users to not remove their payment method or stop the scheduled donations they might be signed up for.
The goal for these copy suggestions was to not let technical constraints become the users' problem and to show next steps instead of a dead-end. After considering what users would need to do next to update their payment method without stopping their scheduled donations, I also revised the default payment method modal's copy.
These copy suggestions...
1. Do not leave users at a dead-end
2. Decrease involuntary churn for scheduled donations due to expired cards
3. Stay consistent with wording on other parts of the platform that users are more familiar with
Modal for Giving List (first time selecting heart icon)
Original interaction
Revised interaction
On LaunchGood, the Giving List is where users can find fundraisers they've saved by selecting the heart icon while logged in. Fundraisers in the Giving List are also the first chosen for users who schedule their donations.
After collaborating with a Product Designer and our Head of Product Design, I prototyped the following recommendation to explain the Giving List to logged-in users who select the heart icon for the first time.
This new modal clearly explains...
1. The action users just took
2. What impact the users' action has and why they should care
3. How users can find the fundraiser they just saved (a notoriously confusing experience before an update to the navigation menu)
Private & hide campaigns
Original copy – Admin tab in Edit campaign page
Revised copy – Admin tab in Edit campaign page
Original copy – make campaign private confirmation
Revised copy – make campaign private confirmation
Original copy – hide campaign confirmation
Revised copy – hide campaign confirmation
New copy – make campaign public confirmation
New copy – unhide campaign confirmation
The edit fundraiser page has some of the oldest code on the platform, so any changes must be thoroughly considered and the scope is often limited to text changes. The edit fundraiser page is used by LaunchGood admins and fundraisers alike, even though their goals are often very different.
Since having variations of the copy based on the type of user was out of scope, the copy had to work for every user and their particular scenario. It also had to be clear enough so each user understood exactly what the action would mean for them. Additionally, I successfully advocated for adding 2 confirmation messages that were previously not considered.
This project included lots of productive back and forth between myself, the Product Manager, Product Designer, and one of the longest-tenured Engineers to make sure everything was accurate from a technical point of view. If I had a chance to revise this copy, I would use verbs in the headers and CTAs for consistent labeling (e.g. Private to Make private and Private campaign to Make campaign private).
The revised copy...
1. Explains to users what the current status of their fundraiser is
2. Informs users what will happen when they take an action before they commit to it
3. Successfully works within technical constraints to effectively communicate with 2 different types of users
Review page for recurring giving
Original copy
Revised copy
One of the most common requests for LaunchGood is daily scheduled giving. The upcoming weekly and monthly scheduled giving feature is a big step towards that.
This request for copy suggestions was to improve the headings as a priority and descriptive text as necessary. I was working on this project during my last week at LaunchGood and the Product Designer was also away for that week.
This was an opportunity to present my copy suggestions and the thought process behind them in a way that would be clear whether it was being seen by the Product Manager in a few hours or the Product Designer several days later.
The copy suggestions...
1. Improve the visual hierarchy by reordering the headings
2. Stay consistent with wording on other parts of the platform that users are more familiar with
Ramadan messaging on Discover page
Week 1 message
Week 2 message
Week 3 message
Eid day message
The Discover page is one of the most visited pages on LaunchGood. In 2024, the Discover page included Ramadan-themed messaging for the first time.
After getting clarity from the Head of Product Design, I came up with several versions of expressive messaging (no direct call to action) within a certain character count for the header and body copy. I also worked with the Product Designer to finalize the schedule for which messages would be shown when.
These seasonal messages...
1. Bring the festive spirit of Ramadan to the platform while staying on-brand
2. Give users a break from numerous calls to action (on the platform and during Ramadan in general)
Style guideline samples from LaunchGood
